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Sonder Digital

Robert James Workshop

Solutions: CRM Development  //  SEO  //  PPC  //  Website Design  //  Email Marketing  //  CRO  //  Social Media

Project Brief

The Robert James Workshop approached us with a unique challenge: to unlock their access to a highly niche market online. Predominantly reliant on physical shows like the RHS Chelsea Flower Show, they recognised the need to expand their reach in an increasingly digital world. A key part of their strategy involved overhauling their website's design and user experience, coupled with an SEO strategy to enhance their online discoverability.


In the rolling hills of West Dorset, some of the most wonderful bronze sculptures you'll ever lay eyes on are created. Based on a love of literature, classic illustrations from the likes of Beatrix Potter are modelled in clay before turned in to bronze garden sculptures. 

About the Project

Our transformative collaboration with the Robert James Workshop began with a comprehensive revamp of their website. Our goal was to create pages that didn't just display products but told captivating stories, drawing visitors into the world of their sculptures.

Following the website overhaul, we embarked on a sustained marketing partnership with RJW, meticulously crafting and implementing a page-by-page SEO strategy. Recognising the nature of their sculptures as considered purchases, we developed new sales funnels to effectively capture and nurture leads, paving the way for a broader and more engaged customer base.

Achieving results for Robert James Workshop

440% increase in organic visitors YoY

Bespoke email marketing design 

200% increase in time spent on site 

Ongoing page by page conversion optimisation

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