Project Brief

Sitting Spiritually needed a joined-up marketing partner — not separate suppliers for “the website”, “the ads” and “the brochure”. The brief covered a full website rebuild and rebrand on Envelope, ecommerce and lead-generation working side-by-side, SEO and digital PR, Meta and Google Ads (with full API + CAPI tracking), email marketing (automated flows plus weekly campaigns), conversion optimisation using Hotjar, and ongoing creative across both digital and print — including brochure design, print ads and shoot coordination.

Crucially, the site had to solve real operational complexity: a product builder to reduce choice paralysis, a delivery and installation matrix that changes by product and postcode, and a CRM that supports a high-touch sales journey — integrated with Xero so the back end keeps pace as demand scales.

Project Background

Martin Young founded Sitting Spiritually with a reputation built in the real world — particularly through events like RHS Chelsea Flower Show. As the brand grew, the opportunity was clear; take that same product quality and customer experience online, and build a digital presence that could reach customers year-round, across the UK and internationally.

About the Project

Our work with Sitting Spiritually spans 15+ years and covers far more than “marketing”. The website is the engine room — a platform that supports both direct ecommerce and a high-consideration lead journey, designed to build confidence in premium products with longer lead times.

Because Sitting Spiritually’s catalogue is complex and highly customisable, we built bespoke tools around the customer journey: a product builder that helps people configure the core product and accessories (materials, sizes, timber, engravings, cushions and more), a delivery and installation matrix that handles postcode logic and delivery type, and a CRM-based sales funnel integrated with Xero.

On top of the foundations, we run full-funnel growth: SEO and digital PR, Meta and Google Ads, trust-building email flows and weekly campaigns, and creative across digital and print — including brochures, high-end publication ads and shoot coordination. It’s a complete marketing system designed to keep sales moving even when the buying cycle is slower and the decision is bigger.

How we do it

Achieving results for Sitting Spiritually

Customised sales funnel built in to the CRM

High-value orders don’t behave like impulse ecommerce. We built a CRM-led funnel that supports the full customer journey — from brochure request to enquiry, quotation, order, delivery and aftercare. The system is designed to protect lead quality, speed up response times and keep the experience consistent as volume grows.

Content campaigns with the UK's biggest names in gardening

We created and promoted the “Have a Seat With…” series — a content format designed to earn attention, links and brand lift, not just likes. Featuring leading names in gardening (including Clive Nichols, Sue Biggs, Lee Burkhill, Jo Thompson and Sophie Allport), the campaign strengthened authority, built referral value, and supported long-term search growth.

Immense SEO growth including outranking Amazon

SEO here isn’t about chasing vanity keywords — it’s about being the obvious choice when people search for premium garden seating, swing seats and luxury outdoor furniture. Through technical SEO, content, internal linking and authority-building PR, Sitting Spiritually now competes on search visibility alongside far bigger retail brands.

Press features and licensed partnerships that build trust

Trust matters when the average order is £5k+ and delivery can involve installation. We’ve supported ongoing digital PR and brand positioning, with features in titles including The English Garden, Homes & Gardens, The Independent and The Telegraph — alongside licensed product partnerships with RHS and The National Trust.

Meta + Google Ads that feed both ecommerce and brochure demand

We run Meta and Google Ads as one system — prospecting, retargeting and brand protection — tied back to real outcomes with Meta CAPI and Google Ads API tracking. A key lever has been brochure requests, which act as a high-intent bridge for customers who aren’t ready to buy immediately.

Beautiful high-converting email campaigns

Email is where trust is built over time. We run automated flows in Mailchimp (welcome, cart abandonment, post-purchase and brochure follow-up) plus weekly campaigns to showcase products, social proof and seasonal moments. For a long-consideration purchase, those touchpoints consistently help move people from “interested” to “ready”.