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Sonder Digital

The Reverend Vet

Solutions:  PPC  //  Website Design  //  Email Marketing  //  CRO  //  Social Media

Project Brief

Jenny McKay, better known as The Reverend Vet, approached us in search of a digital partner who could resonate with her unique vision and assist in expanding her online presence. The challenge was multifaceted: to navigate the digital landscape effectively, produce engaging content across various platforms including podcasts, print, and social media, and to amplify her reach to new audiences.


Reverend Dr Jenny McKay is a veterinary pathologist and in 2019 become a Church of England minister.

She is one of a small number of ministers using social media professionally to speak to a wide and diverse audience.

A strong advocate that science and religion are not exclusive, a cancer survivor and a female vicar within a historically patriarchal system.

About the Project

Our partnership with Jenny has been nothing short of extraordinary. Since teaming up with us, she has gained notable features in publications like Women and Home Magazine and the Metro, and has been a frequent guest on BBC radio.

Jenny's online engagement has flourished, with initiatives like The Spinning Vicar, Faith Questions, and Pet Prayer captivating a wide audience. Her social media following has soared to over 10,000, her reach extending to hundreds of thousands. With a hugely popular podcast and even her own comic series, Jenny has transformed into a key influencer in her field, all under our guidance and support. This journey with The Reverend Vet is a testament to the power of tailored digital strategy and creative content production.

Achieving results for The Reverend Vet

Podcast creation and production

Website creation and development 

Publication in Women & Home Magazine and The Metro

Loyal social media following with millions of people reached 

Content in numerous BBC radio interviews

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