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Sonder Digital

Google Ads & PPC (pay-per-click) Marketing

Google Ads
Management Agency

Sonder staff members working on a PPC project in office setting

A PPC Agency that gets you results - fast

So, you've launched your beautiful website... now what? The next step is to introduce it to your dream customers, and there's no better way to do that than with Pay Per Click (PPC) Marketing & Google Ads.

PPC marketing is like a digital spotlight, illuminating your brand to your target audience at key points in their online journey. It's not just about increasing website traffic; it's about driving targeted, quality traffic that's likely to convert.

63% of people have clicked on a Google Ad.

The Social Shepherd

Google Partner

Do paid ads actually work?

With PPC, you're not waiting for customers to find you; you're actively reaching out to them.

It's an immediate, sure-fire way to boost your website traffic and get your brand in front of the people who matter most.

Our expert paid search team is at the ready to help you maximise your return on investment.

Every pound spent is a step towards greater visibility, increased traffic, and ultimately, business growth. Let's turn your beautiful website into a bustling digital hub with PPC.

What's the difference?

Types of PPC Adverts

PPC literally just means pay-per-click, so you only pay when people click on your advert. Google Ads is probably the most well known, but we offer several types of PPC ads that may fit your needs better:

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Google Ads

In the UK, Google has a 93% market share. That means customers are searching it - a LOT. Meet your customers when they're searching for your products and services.

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Meta Ads

Meta own both Facebook and Instagram - two hugely powerful platforms. We run targeted campaigns to both prospective and current customers to help meet your business goals.

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Bing Ads

It may not be as big as Google - but less competitors could mean bigger opportunity. We craft highly effective Bing Ad campaigns for businesses across the UK.


Everything* you need to know about PPC Advertising

*if the answer isn't here, get in touch and we'll help!

I never click the ads, do people actually use them?

Yes! We get this question a lot. Most people are aware that adverts are at the top - but that doesn't mean they don't get clicks. Far from it! Don't forget, it's cost per click, so you only pay when your adverts DO get clicks. 

Aren't paid adverts really expensive?

They can be as expensive or as cheap as you like. The great thing about paid adverts is budgets can be capped at whatever you're happy spending - it can go on and off like a tap. The cost of the adverts does depend on how much competition there is, but it will always stay within the agreed budget set. 

Is Google Shopping or Google Search better?

Different services for different use cases. Google Shopping is where you see the picture style listings along the top - great for when you're selling products. Google Search is more for service based businesses. Both can be highly effective - one isn't necessarily better than the other. It depends what you're selling and to who.

How do budgets work?

From a working with Sonder perspective, we agree a monthly budget with you that covers both the adverts and our service for managing them. It will always stay within that cap - that way you know exactly what's being spent. 

How far that budget goes will depend on what platform is being used, and how competitive the field is. If you want to try and bid to show an advert for nike shoes - you'll likely face some stiff competition from national retailers which drives the cost up. Our team will advise you from the start with a recommended budget.

What's better, Meta Ads or Google Ads?

They both have very different use cases - one isn't necessarily better than the other. That's the honest answer! There are so many different ways of targeting customers on both, it all depends on what your business goals are at any given time. Google Ads is often considered more effective for direct sales as you're showing ads to people when they're searching for you. Meta ads is pushing ads on to people whilst they browse, so more promotional or outbound marketing.

But... we've created exceptional campaigns for both that have resulted in huge sales, so we would never say one over the other without finding out goals first. 

Get in Touch

Let's talk PPC

Whether you already have a PPC campaign running elsewhere and want better performance, or you’ve only just discovered PPC on this very page, let’s have a chat about your requirements, and how Sonder can take your business to the next level.

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