Unfitted Kitchens
E-Commerce Website Design, Bespoke Product Builder and Marketing.
Client: Unfitted Kitchens
Unfitted have been a client with us for quite some time. We've built two websites for them over the years, both with several design refreshes in between to ensure they keep up with their stiff competition.
We built the new Unfitted website to help promote the Moreton in Marsh showroom, facilitate brochure requests and to funnel new customers towards their bespoke design tool (which is still in use but was built quite a while ago).
The site has been built with a strong design to allow the photos to speak for themselves.
Hosted on our standard Pay Monthly website platform with all the Advanced SEO and Content Management System features enabled.
Website: Brochure site and Bespoke Design Tool
Customised Customer Relationship Management Module
A perfect tool to store customer addresses, notes, sales history, integrated invoice management and advanced quotation building – our CRM has it all. It even has a timeline which combines all emails, text messages, newsletters, notes and customer events into a timeline so they can see the entire conversation history with a customer or lead in one place.
Bespoke Website Design
The Unfitted website has gone through many years and several face lifts with us. The website design is based around the clear, clean lines of a bespoke kitchen. Originally it was a design your own kitchen website, now it’s a brochure site with a design tool on a subdomain.
Sales and Promotions
A thin red banner below the navigation advertises the sale throughout the website to promote urgency.
Complex Design Service System
Kitchens are complicated, there are so many elements to consider. It’s easy to lose track of what you need and how much things are starting to cost. This tool allows you to see all of the variations available and build the kitchen of your dreams online.
SEO
We have worked on the SEO of this website for many years, adjusting to the latest in search tactics. Making sure that it ranks organically within search engines, reporting monthly on the rankings and overall visibility and making regular updates and amends to key areas of optimisation.
Advanced SEO
We have recently started a new chapter with Unfitted and will be reorganising the website to take advantage of all available visibility areas. From the sitemap up the website will be rewritten and organised with SEO in mind, from the home page to the old design tool.
Googe Ads
Advertising with Google Ads (PPC) to the people who are already looking for your services or via the Google partners network to a relevant audience is a great way to get new business leads. We have a great traffic driving set of ads for Unfitted which run continuously.
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