Why Your Website Will Always Need Quality Content Over Quantity

What content should you put on your website? 

It's an age-old question, and you'll be told time and time again to use tactics like keyword loading or making sure you have over 200 words. 

Planning website content

Whilst it's true that to an extent that tactics like these might help, it's far more important to focus on one singular question:

Are you giving the visitor what they want?

Google have continually stressed that websites should be about creating valuable content for the user. When you're writing the content for your site, it's important that you plan for real life customers and not for search engines.

The logic is simple: if it answers a visitors query and helps them reach their goal, it's likely that they'll come back again and recommend it to others. 

That is roughly how Google works, it sees people visiting, not returning to the SERPs (Search Engine Results Page) and trying to find their answer elsewhere or giving up all together. If real visitors are engaging with your website content then you should see results in search rankings. 

So what's the best starting point to write from?

We always recommend putting yourself in the shoes of the customer. If they're searching for your business or your service, what problem are they trying to solve and what problems do they face? The user is searching on Google or browsing your website to answer a question or fulfil a need. The measure of your website hinges on how well it can meet that need.

Landing Pages - The Right Content

Information and accessibility are the cornerstones of a good landing page. Even when your content is surrounded by glamorous images and flashy effects, the focal point of any webpage needs to be good quality, informative content - right at the heart of it.

We always try and help our clients to craft just the right words to solve the users wants or needs. It's for that reason that Google use factors such as bounce rate, dwell time and how many times a user has been on your website as part of their ranking factors. 

As much as the more text you have and the better keyworded it is can effect your SEO (search engine optimisation) and rank you higher in Google, doing these tactics simply to apease the search giants can get you in trouble. You need to write more content and use keywords and semantically similar keywords so that the information is useful to your visitors, and the SEO benefits are a byproduct of that process. 

Keep this in mind when you're having your website built, quality content will always beat quantity of content! 

Posted by Rob Fellingham on January 25th 2017

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