Why Your Website Will Always Need Quality Content Over Quantity

What content should you put on your website? It's an age-old question, and you'll be told time and time again to use tactics like keyword loading or making sure you have over 200 words. Whilst it's true that to an extent these might help, it's far more important to focus on one singular question - are you fulfilling your visitors needs?

Planning website content

Google have continually stressed that websites should be about creating valuable content for the user. When you're writing the content for your site, it's important that you plan for real life customers and not for search engines. The logic is simple: if it answers their query and helps them reach their goal, it's likely that they'll come back again and recommend it to others.

So what's the best starting point? We always recommend putting yourself in the shoes of the customer. If they're searching for your business or your service, what problem are they trying to solve and what problems do they face? The user is searching on Google or browsing your website to answer a question or fulfil a need. The measure of your website hinges on how well it can meet that need.

Information and accessibility are the cornerstones of a good landing page. Even when surrounded by glamorous images and flashy effects, the focal part of websites needs to always have good quality and informative content at the heart of it. We always try and help our clients to craft the right words in order to solve the users needs. It's for that reason that Google use factors such as bounce rate, dwell time and how many times a user has been on your website as part of their ranking factors. 

Keep this in mind when you're having your website built, quality content will always beat quantity of content! 

Posted by Rob Fellingham on January 25th 2017

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