How Long Does it Take For A New Website to Show in Google?

Of course you want your new website to rank in Google, what's the point of a new website if no one will find it? Well there's a lot to consider, and if you're going to be relying heavily on organic search traffic then we suggest you build your website with that in mind. 

The Googlebot Needs To Crawl Your Website In Order To Show On Google

My new website has just launched and is finally live!
But I've just checked and can't see it on Google, what's gone wrong? 

A common question we are asked when we launch new websites, how long will it take to show up in Google? The short answer is not straight away - it can take anything from 24 hours to weeks. But there are some things we can do to help Google along the way....

Googlebot, Crawling and Indexing

There are three steps to getting your website listed. In order to get your website to show up on Google, the aptly named Googlebot needs to find and crawl your website. What that means, is Google uses its own search software to collect information on your website and find out what it's all about. The indexing is the information it takes from that - indexing is taking the words and images on the website and putting it in to its own filing system. 

So why doesn't this happen straight away? The webmaster (whoever built the website) needs to create and submit a sitemap to Google Webmaster Tools, which basically says to Google to 'look here, we have something new!'. If you work with us, we can do all of that for you so you don't need to worry. Once that's been submitted, it's normally not too long before Google will show your website in it's results. 

If you'd like to see your sitemap and we built your website, all our sitemaps are constucted To open a webmaster tools account you can prove ownership of the site by linking it to your Google Analytics account or adding text into the code. Once you have the Webmasters account you can submit your sitemap. 

Top Tip

Just because Google is the top dog when it comes to search doesn't mean you should ignore the number two search engine, Bing. you should also submit your sitemap to Bing Webmaster tools in teh same way you have done for Google. 

Content is King chalkboard about Ranking in Google

Can I do anything to speed up the process?

So you've submitted your whole sitemap to Google. Now Google will work out how important your wevsite is and whether or not to prioritise crawling and indexing the site. 

Google takes into account how many different websites are linking to your website to decide how important it is compared to the billions of other websites it needs to index.

If you've built a brand new website, it's unlikely you'll have any links just yet. 

Top Tip

What you can do is to update all of your social profiles and make sure the new website is included and linked to in any relevant places. The sooner you can get relevant and useful links from other websites, the faster you'll rise up the rankings.

How Will I Know When I'm Ranking?

Once your website is indexed, you still probably won't rank for your chosen keywords right away. You can try searching your brand name, that should show your site unless your brand name happens to be a popular keyword with lots of competition. 

An easy way to find out without scrolling through results pages, you can check to see if Google has listed your website by putting 'site:' before your web address, (eg and puting that into Google (it also works for Bing). If different pages of your website show in the results, it means Google has successfully crawled your site. 

At Sonder Digital, we recommend waiting at least a week to see if your website is listed on Google. It may be quicker, but it could be slower! Once your website is listed on Google, you should start to see some organic traffic, the amount of traffic will depend on your SEO.

Need A Hand?

If you're struggling to work on your SEO (search engine optimisation) alone then you can check out the other blogs we've written on the subject below or get in touch.

We've got over 40 years experience in marketing between us so we've seen a huge variety SEO issues and solutions. We don't bite, we can take a look and see what's going on with your organic traffic for you. 

If you'd like one of our SEO experts to take the whole headache off your hands then check out our SEO packages for getting your website found in search engines.

Posted by Rob Fellingham on August 24th 2020

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