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3 Things You Can Do RIGHT NOW to Improve Your Website SEO

There are no quick fixes when it comes to improving SEO performance. The success of your website will always be reliant on the help of digital marketing experts who can enact a range of focused strategies to appease the all-powerful search engine algorithm. 

From technical SEO and keyword optimisation to providing knockout on-page content, it’s always a good idea to let the professionals handle all things SEO while you take care of running your business.

That being said, while there’s certainly no magic bullet in the world of SEO, there are a number of actionable steps you can take to move the needle in the right direction and boost your online visibility. Let’s take a look at some of them:

creating content

Write a blog!

As Bill Gates told us way back in 1996: content is king. And, frankly, who are we to argue? Blogging has become an essential tool for online businesses as a means of marketing, offering expert guidance to customers, and generally establishing yourself as a voice of authority in your industry sector. 

As well as these tangible benefits, however, a high-quality, regularly updated blog can be a powerful SEO tool which can ultimately help improve search engine rankings through keyword strategising, link building, image optimisation, and content writing.

By providing expert responses to customer’s real-time queries, a blog can supercharge your business website’s SEO performance and increase the chances of ranking higher in search engines. 

Learn from your competitors

An effective SEO competitor analysis can reveal valuable insights and opportunities that might otherwise have been overlooked. Rather than blindly plucking targeted keywords out of thin air or creating content on the fly, try researching your direct search competitors and reverse engineer successful strategies into your own SEO approach.

This can involve studying your competitors' target keywords, perusing their on-page content and blogs to see what topics and search queries they’re focusing on, and building backlink profiles. The end goal is to use this intel to inform your own SEO strategy and make data-driven decisions.

creating content

Optimise with internal linking

Internal linking is an often overlooked but hugely powerful SEO practice. Instead of focusing exclusively on menus, footers, and call-to-action buttons, the aim is to artfully add links to your landing page content.

Placing internal links from strong pages to new ones is a nifty method of encouraging search engines to crawl the new content faster. Meanwhile, relevant internal links from existing pages to new content will boost the new pages' ranking and encourage users to delve deeper into your website, thus increasing the chances of them engaging in your content, and importantly, making that all-important conversion. 

Want to improve your website's SEO?

While we're always big fans of quick wins, you can never underestimate the value of an expert and a well-thought-out strategy when it comes to improving SEO. If you'd like to find out more about getting the very best out of your website,  please do get in touch

Posted on October 30th 2023

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